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Unit Rental Platform

A web platform that lets the client’s rent self-storage units online and run day-to-day operations for 20+ U.S. facilities designed, built, and rolled out by JetRuby.

Unit Rental Platform hero development

Technologies

Ruby on Rails, React, Hotwire (Stimulus + Turbo), Tailwind CSS, PostgreSQL, Redis

Industry

Real Estate

Engagement Model

Managed Delivery

Platform

iOS, Android, Web

Team

9 members

Timeline

6 months

Client & Project Overview

Our client is a US real estate developer that decided to repurpose part of its portfolio into self‑storage facilities.

Unit Rental Platform 1 development

With no in‑house engineering department, their RoR-skilled CTO was looking for a contractor he could trust, audit, and collaborate with directly.

JetRuby’s deep Ruby expertise, backed by our Lead Ruby Developer, became the deciding factor.

The initial request was for a public web interface that allows everyday consumers to locate a facility, select a unit that meets their size and price constraints, and complete the rental process online.

Unit Rental Platform 2 development

Project Objectives & Challenges

We kicked off with a two‑week Discovery & Design (DnD) sprint, clarified the MVP scope, and approved a delivery roadmap with fortnightly demonstrations.

But it faced several challenges:

Legacy insurance APIs

Outdated, XML-based endpoints with sparse and inconsistent documentation.

Bug surge post-MVP launch

Early users uncovered edge cases that slipped through pre-release testing.

Evolving CRM requirements

Key operator workflows were undocumented, causing continual scope expansion.

Parallel legacy systems

Staff had to bounce between spreadsheets and the new CRM during rollout.

Our Work

JetRuby focused on shipping a stable, all-Ruby platform fast:

Technical audit (2 weeks)

Mapped end-to-end flows, defined third-party integrations, and set up CI/CD + smoke tests.

Consumer portal (12 weeks)

Delivered facility map, unit picker, checkout, and renter dashboard live before the 2024 peak season.

Operator CRM (ongoing)

Introduced lead intake, one-click rentals, StorEDGE sync, and follow-up workflows (automatic and manual sending of SMS, emails, and calls, plus reminders about them) without disrupting consumer releases.

Adaptive delivery

When funding paused, we transitioned from time-and-materials (T&M) to fixed-price milestones, retaining the same squad (PM, BA, RoR/Hotwire developers, QA, DevOps), and demoed usable features every sprint.

Daily collaboration with the client’s CTO ensured each release matched real-world operations.

Unit Rental Platform 3 development

Results & Business Impact

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Frequently Asked Questions

Why choose JetRuby as your real estate software development partner?

JetRuby has deep experience building custom real estate and rental platforms, delivering scalable, secure solutions with transparent communication and strategic guidance. Our team combines proven development practices with industry expertise to help you turn rental business ideas into high‑performance applications.

To build a unit rental platform, start by defining your business model & product goals, key features, and user roles. Then plan your product roadmap, design an intuitive UI/UX, choose a scalable tech stack, develop core modules (MVP), test thoroughly, and launch with analytics and feedback loops. Partnering with an experienced team like JetRuby accelerates delivery and reduces risk.

On average, real estate app development can cost from $30,000 to $250,000. Custom rental apps vary in cost based on features, integrations, and scale. Simple MVPs can begin with modest budgets, while advanced platforms with real‑time availability, analytics, and automation require higher investment.

Development time depends on feature complexity and team size. Basic property or rental management apps can be delivered in a few months, while full‑featured platforms with advanced workflows and integrations may take a couple of years. For this project, JetRuby delivered the custom unit rental platform in approximately 6 months through a structured, iterative development process.

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