Writing in Aginfo’s “Farm of the Future report”, Tim Hammerich quotes Merck Animal Health Ventures team lead Stephen Murray on the shift toward digital monitoring.

“In each species we see clear value around monitoring. And that’s our sort of core proposition. But that’s going to be in partnership. You’re going to be in an ecosystem. You’re not on your own. And the ecosystem is what we’re seeing as a lot of interest by it might be retailers wanting to utilize or tap into your monitoring as something that adds value to their brand.”

He continues, “These monitoring systems provide a base layer of data that will be helpful for future innovation. Similar to crops, carbon is also a hot topic.”

Mobile applications make it possible to create networks gathering data from multiple sources.