Design and Discovery phase

Design and Discovery phase lays the foundation for your future project and contributes to creating a product's prototype within the shortest time.

definition

What is design and discovery phase?

The Design and Discovery Phase is aimed to clarify the product goals, foresee the business outcomes of its launch, choose the most important features, as well as determine the functionality for a future MVP. 

The result will be the accurate product view that includes: Key Product Features, User Journeys, Mockups, Wireframes, and Clickable Prototype.

first step

Product Definition

During the product definition step, we define the business goals and challenges of the potential product. They need to be challenging, attainable, specific, time-limited, positive, and flexible.

All the goals are being defined with the end-users in mind. At this stage, we don't discuss "What" should be built but "For Whom" and "How" it would simplify the users' life.

the result

As the end of the Product Definition stage, we get a clear vision of the product's business-tasks that fully correlate with the business goals of the product.

second step

Visualization

The idea of this step is to visualize the product development process. There are several steps that need to be done to make it possible.

First, it's a design of a user story map. Simply put, it contains number of scenarios that describe how the information pieces interact with each other within the system. All the scenarios are being built according to the business goals priorities. Each scenario has number of user stories behind it.

the result

Based on the user stories set is being built a product's application architecture.

third step

Prototyping

Based on the User Story Map, Business Analyst establishes a set of clickable Wireframes and adds them into the descriptive part of the document.

At the same time, during the prototyping are being carried out the following processes. Using the wireframes, UI/UX designer starts making sketches for the future product. Simultaneously, a Project Manager uses a User Story Map to create a product's backlog and the Project Plan, which includes milestones, budget, and deadlines.

the result

At the end of this stage, we have a prioritized and estimated product backlog with the visual representation of the product's development.

fourth step

Presentation

The presentation stage has a few purposes: to present the results of the work and make sure that has been chosen in the right direction of the product development.

During the Presentation stage, there are 3 steps that should be met:

1

Present scope-level project plans

2

Present a technical implementation plan

3

Present a clickable prototype

the result

As soon as every step of the presentation has been approved and accepted by the client, Design and Discovery phase can be considered as finished.

our offer

What you get

A clear vision of product development and its business outcomes

The validated ideas before investing in the actual product development process

A solid foundation for future Minimum Viable Product

A clickable product's prototype

form your idea

Design and discovery (D&D) stage

This stage is when you're ready to create a list of app/website screens, plan the user stories (requirements for product behavior when interacting with a user) and take care of the overall user experience (UX). It's a packaged preview of the product. Design and discovery for smaller projects usually gets done super-fast in a matter of a few days, not weeks.

Quick start

A blazing fast design sprint to outline the corners of your product.

You get

Product definition

Business canvas model

Success path user story map

Wireframes

Timeline

5 days

Price

$ 4200

...and we are ready to evaluate the development.

Focus on goal

Define the core of your future product.

You get everything from Quick Start plus

USP and top features by priority

Technical specification

Customer journey map

Customer journey map

Visual concept

Mockups and clickable prototypes

Technical architecture design

Timeline

10-14 days

Price

$ 6800

...and we are ready to start with MVP from here.

Full-scale product

Impress the market and find customers before you launch.

You get everything from Focus on goal package plus

Brand identity and design

Marketing outreach campaign

1 month Social Media marketing support

Comfortable SLA support terms after the product release

Timeline

15-20 days

Price

$ 9800

...and we are ready to start with full-scale development from here.

Alternatively, configure your own set of design and development services.

Let's build great things together

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