What is design and discovery phase?

The Design and Discovery Phase is aimed to clarify the product goals, foresee the business outcomes of its launch, choose the most important features, as well as determine the functionality for a future MVP.

The result will be the accurate product view that includes: Key Product Features, User Journeys, Mockups, Wireframes, and Clickable Prototype.

definition

first step

During the product definition step, we define the business goals and challenges of the potential product. They need to be challenging, attainable, specific, time-limited, positive, and flexible.

All the goals are being defined with the end-users in mind. At this stage, we don't discuss "What" should be built but "For Whom" and "How" it would simplify the users' life.

As the end of the Product Definition stage, we get a clear vision of the product's business-tasks that fully correlate with the business goals of the product.

the result

second step

Based on the user stories set is being built a product's application architecture.

the result

third step

Based on the User Story Map, Business Analyst establishes a set of clickable Wireframes and adds them into the descriptive part of the document.

At the same time, during the prototyping are being carried out the following processes. Using the wireframes, UI/UX designer starts making sketches for the future product. Simultaneously, a Project Manager uses a User Story Map to create a product's backlog and the Project Plan, which includes milestones, budget, and deadlines.

At the end of this stage, we have a prioritized and estimated product backlog with the visual representation of the product's development.

the result

fourth step

The presentation stage has a few purposes: to present the results of the work and make sure that has been chosen in the right direction of the product development.

During the Presentation stage, there are 3 steps that should be met:

Present scope-level project plans

1

2

Present a technical implementation plan

3

Present a clickable prototype

As soon as every step of the presentation has been approved and accepted by the client, Design and Discovery phase can be considered as finished.

the result

our offer

Design and discovery (D&D) stage

This stage is when you're ready to create a list of app/website screens, plan the user stories (requirements for product behavior when interacting with a user) and take care of the overall user experience (UX). It's a packaged preview of the product. Design and discovery for smaller projects usually gets done super-fast in a matter of a few days, not weeks.

form your idea

Alternatively, configure your own set of design and development services.

Quick start

5 days

$ 4200

Product definition

Business canvas model

Success path user story map

Wireframes

A blazing fast design sprint to outline the corners of your product.

...and we are ready to evaluate the development.

Focus on goal

10-14 days

$ 6800

USP and top features by priority

Technical specification

Customer journey map

You get everything from Quick Start plus

Visual concept

Define the core of your future product.

...and we are ready to start with MVP from here.

Full-scale product

15-20 days

$ 9800

Brand identity and design

Marketing outreach campaign

1 month Social Media marketing support

You get everything from Focus on goal package plus

Comfortable SLA support terms after the product release

Impress the market and find customers before you launch.

...and we are ready to start with full-scale development from here.

Mockups and clickable prototypes

Technical architecture design