No matter what type of business someone has, the ultimate goal of every entrepreneur is to make some profit. What do you need to achieve that? You need to make the customers happy.
It is reasonable that almost every website owner is realizing the importance of user experience. If the users aren’t satisfied with what they see and experience, they won’t stay there for long. That is why software developers and website designers should focus on UX design.
If you want to improve your project, you need to acknowledge that positive user experience is the key ingredient.
Why Is UX-Design Important?
The main focus of any of your projects is probably to understand and supply to the needs of website owners. In order to create the website of their dreams which will bring the desired results, you need to think about the main element – users’ satisfaction.
In a 2016 study, Forrester Research found that a well-designed user interface could raise the website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%.
Isn’t that the dream of every website owner?
An effective UX design can lead to higher engagement rates and the growth of the business.
Even though the benefits of UX are to be visible once the website is activated, it is best that you prioritize it from the very start.
While you are creating the concept for the website, think about all the important UX elements that you need to add. This will also help you to round up the whole idea and create a website that is both visually pleasing and caters to the users’ needs.
As you will notice, some of the UX design tips actually work in favor of different elements of website design.
You can start with these effective UX design practices which will instantly improve your digital strategy.
Optimize the Website’s Speed
Waiting too long for a page to load can be extremely frustrating to users.
This fast-paced world has made us inpatient and everyone wants to get what they asked for right away.
According to Section.io, an extra five seconds of page load time can increase your website’s “bounce rate” by more than 20%. That can make a huge difference.
Work on optimizing the speed because that is one of the first things that users will notice.
Here are some tips for optimizing your website’s speed:
- Use a content delivery network (CDN)
- Use external JS and CSS files
- Have a catching system in place
- Optimize the size of images
- Reduce the number of plugins
- Reduce the use and size of web font
If you want to create a high-performance website, this is a way to go.
Use White Space
Overcrowding the website can revert the users from further exploring. Too many bright colors and crazy designs can have the same effects. Therefore, white space can be a clever way to deliver clean and simple design and emphasize the important information for the users.
Of course, this highly depends on the website owner’s vision but you can still utilize the white space around images and text to highlight them. It helps to increase the user’s attention.
What you need to pay attention to is that you find the balance between the content and white space. Having too much white space can make the page look empty.
Just use it to emphasize what is important and to give the website a certain fresh look.
Add Noticeable Call-to-actions
Call-to-action (CTA) is one of the basic elements of website design and it also provides value to users.
CTAs complete the website’s purpose and they give cues to users which helps them to determine which content is important to them.
Providing users with relevant information and clear direction is one of the most important parts of user experience. With that being said, it is obvious that you need to implement that in your UX design.
Add attractive call-to-action which will be easy to spot. You can use some color which will go with your design but which will also make the CTA pop.
In case you need some help with implementing the CTA in the content, you can even turn to online writing service such as Trust My Paper. With the help of professional writers, you will easily bring your design to perfection.
Keep it Transparent
Don’t overload the webpage with too many options and scattered information.
As Scott Belsky, Chief Product Officer at Adobe says, “Rule of thumb for UX: More options more problems.”
Transparency allows customers to easily navigate the website and find what they need. The quicker they find the information, it is more likely that they will take action.
It helps if you map out the information and options you want to include and think of how you will display those options. Put yourself in the users’ shoes and imagine which options you want to see first and how you would like to access the information.
Clearly display options such as shipping information or additional fees so that the users see that there are no hidden agendas.
Use Responsive Design
As a web designer, it is important that you keep up with the current trends, and one of those trends is a responsive design.
People access websites from numerous devices. Mobile phones are usually their primary choice. If they come across a webpage that may be perfectly designed but isn’t displaying well on their phone, they certainly won’t go through the trouble to check it out.
Creating a webpage that isn’t responsive could be a big mistake. Consider the fact that mobile traffic is responsible for 52.2% of internet traffic in 2018, compared to 50.3 % from 2017. Not to mention that by 2020, mobile commerce will account for 45% of all e-commerce activities.
Just think about how will most consumers interact with the website and the answer will show you how important is the responsive design.
Believe it or not, but UX design intertwines with many aspects of great website design. If you focus on delivering high-quality user experience you will also improve your general work plan.
Include these tips in your project planning to ensure that you will create a website that will bring some real results. Remember, UX is the key to success.
About the author
Estelle Liotard is a seasoned content writer and a blogger, with years of experience in different fields of marketing. She runs a blog called 3to5marketing and loves every second of it. Her passion is teaching people how to overcome digital marketing obstacles and help businesses communicate their messages to their customers.