People ask me why our company JetRuby Agency developed a formal human capital management plan with metrics, and published it on our website, requiring an ongoing investment that requires strategic and tactical thinking and clear methodologies and metrics aligned with our purpose and goals.

This article, which is available for free if you register, explains why focusing on the needs of our customers, employees, and communities is good for all our stakeholders and therefore our business.

We did not publish our human capital report because of any compliance requirements; we publish this because we want our stakeholders to see our purpose, goals, methodologies and metrics, and we have verified the reporting by an independent, certified business advisor, not a lawyer.

Check out our report here.

Nice to see we’re not the only ones talking about the new economics of taking care of stakeholders.