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Fintech

Backbase

Backbase is a leading company that provides white-label banking solutions

backbase img 1 development

Technologies

Swift, Kotlin

Industry

Fintech

Engagement Model

Dedicated Team

Platform

iOS, Android, Web

Team

NDA

Timeline

Ongoing

Client Overview

Backbase is a global leader in Engagement Banking Platforms. It helps banks and financial institutions improve customer experience and accelerate digital transformation.

With over 150 clients worldwide, Backbase often requires reliable partners to augment its software development.

Project Objectives & Challenges

What Backbase Needed
  • Expand their development team quickly with experienced engineers.
  • Speed up onboarding to meet tight project deadlines.
  • Balance costs by combining Senior and Middle-grade engineers.
The Challenges

Fill open roles within two weeks without delaying project timelines

Need for high-quality SDET resources to support automated testing and ensure faster, more reliable releases

Balancing cost control with engineering quality, especially for QA and test automation roles

Our Work

JetRuby provided Backbase with fast staffing solutions.

What We Did
  • Assembled a full-time team across different development streams, teams, and geographical locations.
  • Delivered Senior and Middle-grade developers for mobile (iOS, Android), backend (Java), and QA roles, including SDET (Software Development Engineers in Test).
  • Our SDET specialists provided automated testing frameworks, improving testing coverage and reducing manual QA effort.
  • Reduced vetoed staffing turnaround from 5 to 2 weeks, ensuring minimal development downtime for clients.
  • Proposed an SSA agreement to simplify onboarding and scale-up processes.
  • Provided Managed Delivery and SLaaS (Software Lab as a Service) models for small features and R&D.

The Results

Together with the Backbase team, we:

  • Enabled faster onboarding — new engineers were ready to work within two weeks.
  • Ended up with 15% cost savings using a mix of Senior and Middle-grade engineers.
  • Improved QA processes and more efficient testing helped speed up releases.
  • Laid the foundation for deeper collaboration through SSA and managed delivery options.

During the project, we made important improvements to the platform:

Accessibility Compliance

We redesigned the user interface to make it accessible for people with disabilities. This includes features like screen reader compatibility and adjustable contrast for easier use.

Deep Customization

We customized every screen to work smoothly with the client's third-party libraries and services, keeping everything consistent with their existing system.

Multilingual Support

We have enabled right-to-left (RTL) support, particularly for Arabic and other languages. This change adjusts layouts and workflows to meet local needs.

Multi-Channel OTP Delivery

We set up a system for sending one-time passwords (OTPs) via SMS, email, and authenticator apps. This improves security and makes it easier for users.

Backend Version Flexibility

Supported different versions of our backend systems to ensure they work well with various banking setups.

Seamless Integration with Model Bank

We fully integrated the solution into the client’s banking platform, Model Bank, to ensure compatibility with existing modules.

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Frequently Asked Questions

   

What are the benefits of engagement banking solutions for retail banks?

Engagement banking platforms enable banks to modernize digital experiences, unify customer journeys across channels, and deepen customer relationships. This leads to improved customer satisfaction, higher conversion and retention rates, and the ability to offer personalized products and services that support growth and operational efficiency.
   

A digital banking engagement tool should provide omnichannel support, seamless account and transaction management, intuitive self-service features, personalized insights, portfolio and investment controls, and tools for customer onboarding, support, and cross-sell/up-sell journeys.
           

Scalable financial and investment applications typically use modern web and mobile frameworks, secure backend services, and robust integration layers. For example, web apps may use frameworks like Angular with Node.js, while backend services use secure APIs and container orchestration tools such as Kubernetes for performance and scalability
   

The cost of building a financial app varies widely based on features, platforms (web, iOS, Android), integrations, and security requirements. Costs are influenced by development team size, timeline, and the complexity of backend services and compliance measures, rather than fixed pricing for a specific solution.

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