10 key steps to get your startup off the ground in business

6 min read

Once you’ve come with a good business idea, it is time to start building and planning the launch to get your startup off the ground. We’ve come with 10 actionable steps to create some buzz around your business.
Deciding to start your venture is a big step forward. Many entrepreneurs hesitate to take that step because both starting and running a business is a challenging endeavor. Being an entrepreneur these days is challenging, and ensuring your business success is even more challenging. The fact of the matter is that the market is quite crowded and highly competitive nowadays. The harsh reality is that 71% of businesses fail within ten years.
However, just because there are various obstacles and challenges in the entrepreneurship world, it doesn’t mean your startup is bound to fail. The important thing is to avoid making mistakes that have the potential to ruin your business entirely. There are ways to ensure a successful business launch for your startup, but you must ensure it remains afloat after the launch as well. With that in mind, here are a few ways to take your startup off the ground.

Make your product concept 

Long before you begin working on the actual item, you need an item principle. This is the story you would inform a potential customer about what the item will be someday. You need to offer as much information as possible, without really having the thing.
Your product idea is critical. It’s what you’ll share and fine-tune a million times before you start investing real cycles building the simple thing. Functionally, it can be anything from a paragraph text description to idea sketches to a PowerPoint presentation. What’s important is that it paints a picture that potential clients can react to.
Numerous business owners disregard this action only to end up in severe problems with their organization. For example, multiple startup services stop working due to a lack of market knowledge. That can quickly be avoided by simple yet extensive market research. It’d be a genuine shame to invest time and money into a service that will undoubtedly fail since there’s no need for your product and services. The more research you carry out, the more tactical decisions you’ll make, and strategic decision-making can help your startup off the ground.
To avoid all those problems, it is necessary to work out your business’s conceptual component in detail. This requires an accurate estimation of the business goals and requirements, prototype development, setting up clear deadlines, and implementation steps. For this purpose, Design and Discovery Phase has been developed. It is a JetRuby’s program that can guarantee that your business failure risks will decrease by almost 80%. After it, you will have confidence in your business concept and obtain more factual data for your project.

Attract your first beta-users 

Beta users are your very first consumers. They’re people who are willing to attempt your things out when anyone else wouldn’t even consider it. They are your early adopters. You don’t have to wait till you have an item to get beta users. You can begin by recognizing those who would be the most likely customer (not merely your roommate who happens to be sitting beside you on the sofa).
You can start with your item principle and eventually transition to your actual item later on. What is very important now is that you determine these users and keep gaining from them as you improve the item. It does not have to be a vast group: it could be 5 to 10 people. However, you have to keep providing your idea to them till it clicks.
Learn more on How to Attract your first beta-users to your startup 

Study your rivals 

Researching your service concept is essential. However, if you’re going to drive your service towards success, you need to figure out against whom you’re fighting. That’s why performing a competitive analysis is of the utmost significance. This analysis isn’t solely suggested for you to spy a bit on your main competitors however also to provide you an insight into the very best ways to lift your startup off the ground.
It’s vital to remember that you’re not supposed to copy your competition’s strategies, but instead, learn from them and determine ways you can improve your methods. For instance, choosing your rivals’ strengths and weak points will help you understand how to compete in the first place. Although a competitor might be better-funded or well-developed, there’s always a space you can exploit.
That’s why you have to look at how they connect with customers, the level of customer service and support they supply, the marketing methods they utilize, and so on. The critical takeaway is to learn from their mistakes and prevent attempting to outrun them at their most significant points, of course, unless you’re specific that you can do so.

Build a product platform 

As you may currently know, a service without a site in today’s digital age is a disaster waiting to occur. Without a website, it resembles your service doesn’t exist at all. Even if your startup is in the earliest phases of development, you’ll still need a site to begin with, if nothing else, then to offer customers essential information about your business.
Bear in mind that your website will develop and grow further along with your company. That’s why it is imperative to design it right from the start. As an example, have your customers’ benefit in mind when creating a site. The majority of consumers have typical expectations that include quickly packing pages, a smooth experience, mobile-friendliness, responsiveness, security, and so on.
With that in mind, make sure your site is highly functional from the minute you start developing it. As for the design itself, you’ll add functions, such as visuals, material, additional pages, etc., as you go. Still, ensure that everything you add remains per your target audience’s choices. This might not be a planned investment from the start, but the faster you establish a site, the easier it will be to grow your organization later.

Always have a plan

You can’t get your startup off the ground if you don’t know where you’re shooting at. A dependable company strategy can assist you in attaining that. Put simply, a company strategy details your company’s activities for the next three to 5 years. For example, a business strategy consists of business objectives, techniques for reaching those objectives, financial projections, marketing techniques, growth chances, etc. It also helps you decide how to promote your business (whether product or service), employ employees, and when is the best time to do so. According to Foundr, in addition to merely having an organization strategy, you ought to prepare for its monetization – otherwise, it’s challenging to grow the earnings from your service. In other words, preparing helps you obtain from where you are now to where you wish to be with your organization. Without a business plan, you’re aiming carelessly and improvising at best, which implies you’re more likely to slip up that can cost you more than you’ve bargained for.

Get a team in place

Establishing a startup business and trying to raise it off the ground is hugely challenging. What’s more, it is essential to understand that you can not achieve all of that independently. Indeed, startup owners can not pay to lease a workplace or employ full-time employees. However, sooner or later, you’ll require some support from others.
That being stated, think about employing the right people for the job. You do not need to generate everyone right from the start. Instead, start small and work with just a couple of individuals you need. If you can not afford to pay a full-time wage, think about working with freelancers or part-time staff members. In time, your team will grow along with your startup business.
Needless to say, you’ll have a lot of trouble attempting to grow your organization without the right people at your side to assist you to do so. Still, if you do, in reality, choose to employ a full-time group, make sure you have a retention method in place. After all, you desire your workers to help your company grow and avoid costly turnovers that will unquestionably prevent your startup’s growth. Likewise, think about working with some interns if you are simply starting. This will help you reduce costs a lot and confirm the concept effectively by receiving aid on different tasks.
Starting and running a business is an uphill struggle. Business owners must invest a great deal of time, effort, resources, and commitment into their business, have a chance of succeeding in the market. Nevertheless, just because something is challenging doesn’t indicate it’s complicated. The key is in notifying yourself and enabling yourself to believe outside the package.

Avoid freelancers 

You might want to hold your arguments pull back for a couple of minutes right now. We understand that freelancers also have stand-in task executions. And in many cases, freelancers can give you a small increase in the production of your item. However, it is not always the best method to let freelancers do all of the startup work.
Even when it pertains to our internal company business matters, we do not utilize or suggest using freelancing support. It may sound like an excellent concept to have an independent worker for some specific job. However, most of our clients who involved freelancers’ eventually got disappointed since freelancers either could not support their work process or even abandoned a project.
Thus, if you decide to stroll on the freelancer’s path, you will have to put up a lot of work. For the most part, the primary person in charge of an app will be responsible for preparing its architecture. He also needs to have experience with handling the freelance group while designating the required resources. You are considering that it’s pretty much impossible to do it as a single guy army. This means they all need to choose the appropriate technology stack and put up some core company foundation logic for your job.
For more details on this subject, you can check out our article here.

Make your ultimate pitching technique 

Your startup pitch is everything, and knowing how to pitch a startup is vital to your success. It doesn’t matter how ingenious, well-thought-out, or possibly lucrative your item concept is– if you can’t draw in financiers to your startup, your company will deal with serious difficulty scaling up and achieving wide-spread success. Naturally, raising capital provides a distinct set of obstacles that many startups struggle with. Your prospective investors aren’t going just to take your word that your company will thrive; you require to demonstrate to them that investing in your startup is most likely to supply them with an excellent return on their investment.

Focus on your brand attributes 

Branding permits you to introduce your company. It will enable you to express who you are and what you mean. It is ideal for building up a character that your potential clients, financiers, and investors can connect to and get behind.
Permitting your business to establish its distinct, personal identity, branding aids in setting yourself apart from all the competitors out there. A big part of identifying yourself from the competition is creating a brand name logo design that mirrors your business – in objective and performance.
To get the most business, your business needs to stick out before customers, rivals, and investors. It is just when you are recognized as your relied-on firm that you will get showered with the countless opportunities that the business world needs to offer. The best method to develop this recognized name is by highlighting your branding methods.

Pick your startup mentor

Mentorship is a touchy subject. Initially, you should figure out if having a mentor is right for you as a founder. If so, discovering the best coach can make a big difference. Even with the combined expertise of you and your co-founder, a coach can offer deep market insight and wisdom to help you browse some of the difficulties that come your way.


Launching a startup business is a challenge. At first, you need to figure out if your idea deserves to be developed into a business.

  • Having a proper guideline to follow will assist in streamlining the process for you. Start by creating a thorough business strategy. Your company strategy will help you with the staying actions required to launch your startup.
  • You’ll also raise money. Without proper financial planning, your startup does not stand a chance.
  • Surround yourself with the right people. Discover individuals to help you in spaces that are not your most significant areas of know-how.
  • Even if your startup hasn’t released yet, it’s never too early to start marketing. These steps will help you construct a consumer base.

Launching your startup business won’t go smoothly, and you need to prepare for unforeseen circumstances. Proper planning and execution will allow you to restrict these obstacles. We here in Jetruby have developed a unique technology for launching and promoting your startup. Contact us, and we will free help you to build your future development plan.

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