E-commerce

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5 Key Elements of a Successful e-Store
According to Statista, the retail eCommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. If you’re an online retailer you probably know how demanding this sector is and how harsh the competition may be. Especially with the top players such as Shopify, Amazon or Alibaba dominating the market. However, what factors make an online store successful?  A variety of products to choose from?  Only good customer reviews?  Satisfied staff?  A combination of everything?  Well, as long as any business depends on customers’…
How to Improve User Experience in an Online Store
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”- Jeff Bezos, Founder of Amazon.com The retail sector has changed vastly since the beginning of the pandemic. Customers, on the other hand, stayed the same. The competition between online stores is tough nowadays: there are so many stores available, that it’s getting harder to earn customers’ attention. Therefore, ensuring positive user experience should be in the best interest of business owners.  In this article, we’ll discuss how to make the shopping…
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Top 4 Challenges of Migrating a Store from Shopify to Another Platform
Setting up an online store on a platform such as Shopify may be a good choice for small businesses. However, when your store’s revenue starts to exceed $1 million, overheads are rising or transaction fees are eating away your profit, you may consider migrating it to another platform or even a custom eCommerce solution. The term “migration” refers to moving your store to another platform. The main reasons for that are: Rising business costs and commission fees; The unconditional limitations of most out-of-box eCommerce solutions, such as customization features, dependency…
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Shopify vs. Custom eCommerce Solution. Financial Perspective
In the previous article of the eCommerce series, we’ve already mentioned the primary benefits of customizable eCommerce solutions. Today we’ll dive deeper into a side-by-side comparison with Shopify, a complete platform that lets you start, grow and manage your business. Specifically, we’ll discuss the financial side of the question and find out what kind of solution would be more profitable for your business in the long run. Shopify Overview Shopify is an e-commerce platform that allows individuals and businesses to create online stores and sell products or services. It provides…
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6 Benefits of Customizable eCommerce Solutions
When COVID-19 hit the world, the offline retail sector in the US suffered a major decline. Most of the consumer activity was shut down, since people stopped eating out, visiting places and going shopping due to lockdowns. The industry experienced a significant downturn in sales during the period from February to April 2020, witnessing a 20% decline. Take clothing and accessory stores as an example: total plunge was 89%, with department stores’ share of 45%. Everything considered, online presence has become crucial for retail businesses – a new era of…
5 Crucial Steps to Create Brand Identity for Online Stores
Creating a brand identity for online stores is a complex process that requires a deep understanding of business goals, as well as conducting market research, determining a targeted audience, establishing workflow, etc. In this article, we’ll discuss fundamental steps designers take toward creating a brand identity for online stores. The branding design process includes five major steps illustrated in the roadmap below. Let’s take a closer look at each of them.  Step 1. Inquiry The process of creating a brand design starts with getting to know each other. This initial…
business requirements analysis
Business Requirements Analysis: 8 Powerful Steps
Business Requirements Analysis is a systematic approach used to identify, analyze, and document the needs and objectives of a business or organization. It involves gathering information, understanding business processes, and defining the desired outcomes to develop a comprehensive set of requirements for a project or initiative. Many business owners believe they have a clear vision of their future projects. However, an in-depth description of what it takes to implement their ideas often puts this vision under question. Real-life analysis shows that things can work differently than you hoped them to.…
Spree Commerce
Top Crucial Elements Your Ecommerce Website Should Have [2018 Update]
Every second counts, when it comes to an ecommerce website development. Time is money, so it takes a fraction of a second for a customer to admire a website. What is ecommerce website? Without a proper ecommerce website you’ll be able to significantly boost your business. However, no matter what irresistible items or awesome content your online store has. There is a possibility you may lose potential visitors if your website lacks significant features. All it takes is a split second for either your website to succeed or to fail.…
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How to Travel Effortlessly: RBMalta Case Study
The easy way to make your Maltese dream come true In 2017, you don’t need much time and effort to find real estate in such countries as the United States or Germany. The same can hardly be said about smaller countries, where searching for an apartment or a house can turn into a year-long adventure. When you’re on a vacation in some exotic and beautiful country, you want to spend every minute you have with pleasure, relaxing in blue lagoons and sipping cocktails, not wandering in the side streets till…
Implementing the “Abandoned Cart” Gem or How to Return Your Customers
According to Baymard Institute’s research, which they conducted in 2015, the online shopping cart abandonment rate was 68.63%. This means that for every 100 possible online customers, 68 of them left the website without buying a darn thing. What stopped them? Lots of things! For example, overpriced and low-quality goods, expensive or delayed delivery etc. However, the biggest reason why customers left, was poor implementation quality of the websites they visited. Too slow payment processing systems, buggy user interface, no mobile version support — that’s the price for entrusting your business to…
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