Essential features of a successful startup

6 min read

Essential features of a successful startup

One of the great questions of entrepreneurship is why some startups fail. Some people start one successful company after another while others eventually fail. Why some businesses suspend their activity while others do well? No one starts a company expecting to fail. Success requires careful planning and starting the business the proper way. So what does it take to develop an outstanding project? Which features do effective startups have? Right here is a checklist of the ones they absolutely share. Among them, there are the basic as well as extra details for software development concepts.

Be passionate about your startup 

Although it might sound too naive and even too simple, it is where the whole procedure starts. Having a dream to develop a product and being passionate about it is the first step towards the development of a successful and ambitious project, which is going to satisfy clients’ needs and bring substantial profits in the future. Passion pushes you to work harder, conquer barriers, never ever quit, and, eventually, prosper.

Use innovation to grow your startup 

Lack of innovation is often the reason why startups withdraw from the market. There is a theory that almost 90% of startups fail because of the shortage of this function. Innovation is something that identifies your concept from the others, creates a brand-new solution to some particular problems, attracts investors, and offers your startup the potential to end up being terrific one day. Additionally, developing the innovative idea of your product is just the strong beginning. Innovations need to exist on a routine basis. Even big businesses have to make some changes and updates constantly as far as there is a good deal of rivals appearing on the market every day and using their distinguished products.

Find a target market for your startup 

In some cases, entrepreneurs wish to occupy as many niches as they can. However it is always much better to have a product whose features are narrower than the one that strives to solve all the problems and perform everything, but in the end, does nothing truly well. As it was pointed out in the past, your concept should be able to solve the customer’s problem and you have to focus on it. Your app or web solution must have a competitive advantage over the others. Finding your own market niche and target market likewise comes from this subject. Sometimes, companies wish to encompass more, so they look for brand-new territories, which leads to substantial problems and confusion. Growing within the area you picked at first place, having researched it before, and being familiar with it will give you more guarantees and make you much better and more competitive on that market.

Understand your customer startup’s needs 

Successful business usually knows their customers and treat them truly well. Having proper knowledge about your target audience allows developing the best product for them and fulfilling their needs. Eventually, you build your concept for the customers, so it is necessary to give them what they want, that’s why their viewpoint about the product is essential for you. In most cases, you have to make comprehensive research on your users and comprehend what they require. It is essential here to keep up with the time since in the IT industry everything, even the client desires, changes truly quickly.

Providing excellent user experience 

A recently launched startup product has no customer loyalty, hence it needs to impress. Offering an excellent user experience may be something that will help to make that long-desired success. If you develop a software app, you need to provide your users with a smooth learning curve and user-friendly navigation concerning the target market you aim at. Your users should be sure that they will get what they desire from your product as soon as possible. What is more, one should not ignore the role of client assistance.

Questions, suggestions, or complaints may come from your clients, and they must be considered. Specifically, if some of them repeat all the time. Furthermore, positively impressed users normally share their impressions with their friends thus creating a genuinely excellent reputation. Launching a startup implies making mistakes or when somethings going wrong, so when users experience this, it is constantly much better to apologize, accept your mistake, and assure them that you will make changes and that they are necessary for you. If a client encounters some problems in technologic or any other ways and receives excellent customer assistance from a company – it can ensure you some level of user loyalty, which is worth fighting for.

Your business needs flexibility 

Your idea and vision of what your app is going to be along with how it will look in the future might not stand all the time. While there are start-ups, which start from scratch and breakthrough with their initial idea with small adjustments, there are others, which deal with big changes and concerning the content of their product. That is why you have to handle flexibility and make it your feature. Therefore, there might be a constant need for new adjustments, either little or huge ones. It is most likely not enjoyable to know that your team’s effort might seem in vain at one moment, but being able to get over it and make changes in order to get more users and satisfy their needs will certainly be worth it in the future.

Built strong and efficient team

You need not just a group of experts who know their thing and have the proper level of knowledge. Your startup needs professionals who are passionate about your concept and task, who share the vision and values of the company, who want to strive for the success of your startup, and are ready to achieve this. One person is not enough here. So if you about to launch a startup it is your task to interact your concept and vision with your potential team members and hire a strong team of experts and team players.


Retain your great employees 

Employing great people is not enough. There is a typical problem of business that puts excessive emphasis on attracting personnel then retaining them. Unfortunately, this approach is wrong, due to the fact that your task as an employer is not just hiring great experts, but also making them stay in your startup as long as they can. Staff members must feel valued (and it does not matter whether it is a just recently employed student or a senior developer with a lot of experience), interested, and inspired in order to continue working on your product.

Offer constant communication 

You should never undervalue this advice as long as communication skills are vital for any service. Everybody understands that launching a startup takes a great deal of effort and time, and founders are generally busy with lots of work to do. On the other hand, it is of the utmost significance not to forget about your stakeholders, who actually support your business. They need to feel taken care of along with to clearly comprehend their tasks and know what you want from them. There are different platforms consisting of social media networks, which help to make communication simpler. Furthermore, knowledge transfer is likewise something that needs to be mentioned here. Teamwork implies sharing knowledge all the time, so either companies or staff members should understand it and share helpful info with each other.

Planning effectively 

Running a business is not a spontaneous thing. There are a lot of unforeseeable situations and those, which do not depend on you. However, you need a product development strategy of how your company will grow and how you are going to attain your success. Starting a successful startup implies considering more than just the next day. Your strategic plan has to be deliberate, easily executed, and reflect the future and potential of your business.

To make your business successful and be prepared for unforeseeable situations, it is necessary to work out your business’s conceptual component in detail. This requires an accurate estimation of the business goals and requirements, prototype development, setting up clear deadlines, and implementation steps. For this purpose, a Product Development Strategy has been formed. It is a JetRuby’s program that can guarantee that your business failure risks will decrease by almost 80%. After it, you will have confidence in your business concept and obtain more factual data for your project.

Find the way to market your business 

While being concentrated on innovation, some startups in some cases forget that there is also marketing, which requires a lot of attention. Even investors have an interest in a marketing strategy and the ways you are going to promote your product to its potential users. You have to describe your future app with branding, and nowadays branding is much more than simply a logo. It is the way you place your company and your product, the method you show yourself to the public. With your branding, you need to deliver a message to your audience, which will be quickly easy to understand, even if your product comes from the software application industry. Currently, marketing has a lot of tools and instruments which may be used. Among them, there are blogging and social networks that can assist a lot in making your startup more popular.

Learn all the time

You cannot stop learning, even if you have excellent technical knowledge and experience, and know exactly what are you doing. Especially in the IT world, where whatever is inconsistent evolvement and does not stay at the exact same location, it is really crucial to be able to keep up with the changes and market tendencies. So, in order to remain productive in the software market, one must have the ability to learn all the time whether in a formal or informal way.

Accept that it’s a risky business and deal with it 

It might be obvious but still, it should be mentioned. You may deal with a cash loss, a great deal of tension, and failures. There might be lots of unplanned circumstances, which cause you troubles in a financial and mental method, but you have to be ready for it. It is a risky business not just for startup founders but also for investors and team members. However, successful startups do not avoid such challenges on their way. The route for success will most likely not be completely smooth. By doing this, you need to be ready for it, determine and examine the possible risks, and be prepared to solve them.

Our digital agency strongly thinks that you can conquer most of the business risks and avoid failure by constant preparation and covert turning point forecast. All of that you can experience and get throughout our tech advancement circulation that begins with the Product Development Strategy Session. Leave your concept in the query above, and we’ll be on our way to implement your product into reality!

Take Feedback Seriously 

Another quality of successful startups is their capability to adapt to feedback. Whether the feedback comes from investors, advisors, or clients, successful startups extract value from feedback to help improve their product, service, or organization model. Ultimately, it’s a balancing act of understanding when to pivot and when to hold your ground. Wise founders form connections with mentors and advisors early on, developing relationships with those who came prior to them to learn from their mistakes and success. 



Of course, following all the advice above does not ensure immediate and constant success for your startup, however, these features are the ones that successful companies certainly share. Once you’re launching a startup, your product and your consumers should come first. You should find your market-specific niche, focus on it, select your target audience, and deliver your customers a solution, which would satisfy their needs. Do not forget hiring and valuing the team, which should be not just a group of experts, however also the people who share the vision of your project. The software market is developing all the time, so be open to learn brand-new things regularly and follow the trends. As it was currently mentioned numerous times before, running a startup is a tough business. However, if you follow the qualities above, it will have all chances to be rewarding and bring you success.

Want to be next on the list of extraordinary ideas but are afraid to pick the right tech pattern? Or are you afraid to fall with your vision and end it like that? Put your sorrowful worries away and call JetRuby today! We are an experienced and professional digital firm that supports and assists different health care start-ups. We guide them through the development procedure from point A to point B breaking down every step. Our specialist discusses the development priorities and supports their innovative idea. So what’s holding you back? Leave a short description of your distinct idea or a task on our very first and free advancement action: Product Development Method Session. And we’ll contact you in no time!

Editor's Choice

Post Image
7 min read

Overcoming IT product & business management challenges

Nowadays, more companies outside the IT sector are considering digital transformation and creating proprietary IT solutions. Yet they run into unexpected challenges, recognizing…

Post Image
6 min read

Software Engineering Culture and How we in JetRuby Develop It

Have you ever wondered what a software engineering culture is? What if we revealed that it’s one of the primary reasons your clients…

Post Image
7 min read

Website Optimization for Mobile Devices and Browsers

Summary: The task of website optimization for mobile devices has drawn countless reviews and given life to innumerable guides. Still, all these articles…

Get the best content once a month!

Once a month you will receive the most important information on implementing your ideas, evaluating opportunities, and choosing the best solutions! Subscribe

Contact us

By submitting request you agree to our Privacy Policy