Why can’t you skip the business plan for your startup?

6 min read

Due to various reasons, like attaining sufficient funding and assisting organizational goals, every entrepreneur needs a startup business plan. It is also a must-have in situations where you have to generate a stable revenue channel and make sure that you have a consistent amount of customers coming in.

A startup business plan is a straightforward document where every entrepreneur should define and declare the information about his company goals and the methods of accomplishing them. It is one of the core files that any other entrepreneur should initially create.

To stress out a startup business plan details and show its significance, our team prepared this article. Where our experts will tell every aspect and every inch of a startup business plan creation. So prepare yourself and get ready for another business adventure.

How can a startup business plan benefit you?

There are a lot of valuable points that one should know about a startup business plan. Yes, it does help you to set things through your mind and direct your development flow. But it’s just that. It allows an entrepreneur to discover weak and strong points in his business so he can address them before even the launch. Some of the other important and significant tasks of a startup plan are:

  • Identify business opportunities you have yet to encounter.
  • Analyze your product target market.
  • Convince investors, potential customers, and your employees that your idea is worth developing.
  • Understand how exactly your business can profit, prosper and how much funding do you need.
  • Reachability and the means to hit your target market.

Thus, by creating a detailed and broad startup business plan, you can easily score all of those points and more, just by putting more effort and research into it. But what are the contents or the steps an entrepreneur should consider when executing a startup business plan?

Startup Business Plan Structure

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The big and grand business mission of any startup is the objective that an entrepreneur should pursue. The first thing you should clearly define and spread towards your target audience is that your product or service is an achievable reality. And for that, you should make a plan, which should also be a part of your startup business plan. Your objective should clearly state your startup purpose in one single sentence.

Here are some substantial questions that could lead you towards the right business mission.

  • What do you want to change with your product?
  • What makes your product different from your competitors?
  • Who will benefit from your startup?
  • What is the business problem you are trying to solve?

Target your Market Niche

One of the most essential and integral things your startup must do is identify its correct target niche, which means you need to find out who will strictly accept and buy your product or services. To do just that, you have to research your target market.

By far, this is counted as the essential part of a startup business plan. Simply put, if there is no exact target audience, your startup is doomed for failure. Or if you also indulge yourself with your business idea for too long, you won’t stand a chance to conduct the necessary research. And for these entrepreneurs, also don’t stand out for too long.

To understand where strictly you should focus your efforts on, start with simple assumptions and narrow them down. If your target audience is located primarily in North America, then limit it to the United States.

Understand what are your Product Analogs

Once you have already got your hands busy with doing in-depth research and analysis towards your potential target market, you better research your competitors too. Perhaps your startup hasn’t been launched yet, and nobody really knows you, so don’t expect every single eye is peering at your copycat.

No potential customer will go to your product if they have already gained experience with another company or brand. They just won’t trust your services or products, as your company will be easily recognized as a “duplicator”. So how should you gain enough trust to appeal to your target audience?

The answer is competitive analysis! First, stress out your main company rivals. Then, try to understand how your industry competitors are in sync with their target audience, what kind of market gaps they are missing and where your value can rise above them.

Plan out your Budget

The numbers. The numerous numbers fall upon your budget plan: expenses, costs, prices – all of that have to be considered when you are preparing your startup business plan. Every single dollar has to be counted, not because you should be precise with your calculations, but because you’ll be asking for an investment. At the same time, try to understand how much you need to get your business operating during the first few months.

Running out of cash is one of the reasons that startup companies fail abruptly. Take your time to minimize your risk and efficiently use your time. Consider every single factor, including unexpected factors that might not be obvious at first. Every calculation should be accurate since not all things don’t always go according to plan.

For example, most of the startups require around $20k to $30k for your product development phase to finish. Further capital expenses highly depend on the type of startups and the business goals you must complete.

Project your Finances

As we mentioned about budgetary planning, financial projections are also a thing when it comes to forming a startup plan. The main issue is that you won’t have any balance sheets, or any income statements, or any other accounting documents, since you’re not fully launched.

But you can still work it out. Based on the statistics of your target market’s total population and the percentage of that market you can penetrate, you can make simple projections. All of them have to cover at least 3 to 5 years of your startup life, and they should be reasonable.

You may not have any profits whatsoever until you get the fourth year. However, it is still acceptable to estimate a slow and steady increase each year as long as everything is calculated and divided accordingly. For instance, if an entrepreneur expects to grow his startup in the fifth year of his operations, it has to be reflected in the projections section in your startup business plan.

Build up your Portfolio

This one is considered to be an exciting side of your startup development.

As you are developing your digital product and slowly progressing through it, you will need to create your product portfolio mainly because you need to show your potential customers your core value that you want to provide. Which will demonstrate how exactly your product is different from your competitors.

Organize your Startup Structure

When speaking and describing an active startup’s outer layer, many entrepreneurs forget about the inbound structure you should organize. Perhaps, if your company is a tiny one, containing 2 or even 3 people at maximum, you may be sufficient. However, what if your startup is aiming towards future growth and scaling? Or what if your target market is vast and you’re just in need of a qualified team that can support your development?

In that case, a startup organizational structure is a must-have feature in your early startup business plan. With that, you can distinguish roles and responsibilities for each person in your startup. Plus, no stress over unnecessary and confusing communication matters. However, don’t overcomplicate it.

If you do, then your team will get confused instead of you. And you don’t want that to happen since you don’t want to mess things up about the relationships and responsibilities. It is a good chance that you can operate in terms of attracting potential investors.

Prepare a Marketing Strategy

What’s driving your sales, keeps your customers entertained, and secures a safe spot for your market cake? That’s right, a good marketing plan or even strategy would suffice!

Your planning has to be correctly aligned with your allocated budget and the business goals you want to achieve. Of course, there is no concrete or definite roadmap that you could take to gain success. However, if you analyze and make more attempts to succeed, you’ll be on the right path. One thing for sure – stay as cost-effective, versatile and well-balanced as much as you can.

Acquiring customers is expensive. You don’t want to dump your entire marketing budget into one strategy. If it doesn’t work, you’ve got nothing to fall back on.

You can start your marketing campaign even before your startup will launch. Don’t wait too long, act fast, begin creating a website and social media channels. And don’t dump all budget into one strategy, since if it doesn’t work, then you’ll waste your time and money.

Last Advice

Define what makes you so Unique

A little bit of a precaution, if we would say so, but before you dive into creating your startup business plan, think carefully about what exactly does make your product so unique. Do you want to make a new social network that will disrupt the market and serve as a new online communication channel? Try to differentiate yourself apart from the other, make an outstanding feature that none of the different social media does have.

Keep in mind two things that have to be active and combined at the same time. First, you’re not the only one who has had the same idea over the past 20 years or so. Second, you’re selling a combination of product, value, and brand identity at the same time. So try to think about how each section would support the other and the intersections of each. Think through these questions and outline them before producing a clean and neat startup business plan.

Be Short & Concise

Of course, breaking down your startup plan in great detail is an excellent way to start your systematic approach to your product development process. However, try to spend too much time on it, drawing all possible conclusions. Rather be short and concise, include only the most relevant and concise results, and outline what your product will look like that will genuinely help your startup business plan and other essential tasks.

If you want the details, just try to remember what you truly need to know and exclude everything loitering your current startup plan structure. It should be relatively easy to read, simple to understand, and flexible to implement.


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Some people are telling who contradict the usage of a business plan. And perhaps it might be somewhat accurate to it. However, we have a better opinion than that.

You see, the reason why everyone is so against the business plan is that you concentrate too much time on it, losing other significant tasks from your vision, which means that you won’t be able to properly distribute your time and a budget at the same time, to achieve the desired results. However, it’s not like that completely.

A typical startup business plan has quite many branches and sections that are significantly relevant for other business tasks. Like the pitching, monetization model, or even market research. To successfully prepare a startup business plan and hit other tasks, you need to understand how to invest money to gain the most effective results. Since without it, you won’t understand how your startup business plan is working, nor you won’t be able to put a fair effort into other tasks.

If you have no idea how to accomplish it, we prepared a Product Development Strategy Session service. It is a free business consultation, where we will analyze your project idea, give you a raw estimate on its development process and adjust your business path. Leave a short description of your project, and we can guarantee you that your business journey will be in good hands.


A launch of any startup is a fascinating and responsible thing. And just as it is exciting to venture deep into the engaging journey with lots of milestones, it is relatively easy to lose track of your time. So to set things straight on your end and sure about your business development path, you certainly need to make a startup business plan.

Each startup business plan section has its importance and affects individual branches that are revealed later on. For example, market research is needed to determine whether this is a viable business venture. While a competitors’ analysis will give you an insight where you can narrow down your product development path and how to make it more unique

Maybe the process of writing and concluding each part of the startup business plan may be tedious, but rest assured of our expertise that it does impact your business. As JetRuby has launched numerous startup projects live, we are always on the side of concrete planning and avoiding the mistakes that might make your business fail. To guarantee that we prepared the Design and Discovery Phase that will suit your needs and requirements. So, all you need to do is leave a short description of your business product, and we’ll get back to you within 24 hours.


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