Common startup problems and how to solve it

6 min read

Every startup founder understands from the beginning that developing a startup from scratch is not easy. However, they can still show up without warning – whether that’s because you simply didn’t expect them, you’re not sure of the best method to react, or you don’t yet have the resources you need to resolve them appropriately. The world of startups is a tough one. There are 150 million startups worldwide today, with 50 million new startups entering the market every year. Usually, there 140,000 startups are emerging every day. These are huge numbers by any requirements. But the concern stays, how many startups tend to survive the violent waves of change that have completely transformed the very nature of today’s startups? Yes, there is a substantial paradigm shift. That shift has challenged the full functionality of startups. Obstacles are everywhere. Here are some of the primary concerns to watch out for, so you can plan and understand what to do if when they crop up.

Lack of planning

It’s fantastic how many startups falter since they “forgot” to plan. Or maybe they developed a strategy, but they simply didn’t cover all the bases. Key areas like sales, development, staffing, and funding aren’t afterthoughts. They should all included in your business plan right from the beginning. Not just that, but you need to plan for the things you can’t prepare for, too. That is, even if you can’t prepare for every scenario, you need to know what you’re going to do when (not if) occasions take an unexpected turn. If your service plan is all optimism and stops working to allow for surprises, then you’re heading for big trouble. As the saying goes, “if you fail to prepare, prepare to fail.” So do not leave the details to later.

Have a great idea but don’t know where to start?

Want to be next on the list of extraordinary ideas but are afraid to pick the correct tech pattern? Or are you afraid to fall with your vision and end it like that? Put your sorrowful worries away and book a free Product Development Strategy Session! We are an experienced and professional digital firm that supports and assists different start-ups. We guide them through the development procedure from point A to point B breaking down every step. Our specialist discusses the development priorities and supports their innovative idea. So what’s holding you back? Leave a short description of your distinct idea or a task on our very first and free advancement action: Product Development Method Session. And we’ll contact you in no time!

Finding the right people

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Specific skills are crucial not just for your startup to survive but also for it to grow. Understanding specific skills you need – and how to get those essential people on board – might be the determining factor in how well your startup prospers. Delays in discovering the right personnel are expensive. For a small team, the recruitment process eats up important time that could be invested in other locations of the business. However, on the other hand, not having the right people can develop severe hiccups and stall the rollout of new services and products. These are hold-ups that no startup can manage, specifically in the early days. And, as your company grows, you may find yourself facing another tricky personnel issue: understanding that you’ve hired the wrong people. (Or the right people in the bad roles.) These uncomfortable realities can be revealed when a startup expands, and the cracks suddenly appear magnified.   That’s why it’s so essential to make it a priority to lay out your hiring strategy right at the start. Then, when you’re clear about what you’re trying to find, plan crucial hires and think carefully about each role fits in with the goals you want to achieve.

Read more: How To Built Or Choose Your Technical Dream Team

Dealing with Competitors

When managing competitors in a similar industry, you may feel out of place. It tends to be threatening, particularly on the off opportunity that you are opposing yourself with businesses that have been around for a very long time. Try to find assistance and counsel from the experts. Threats and difficulties of starting a company can be alluring. You will soon understand that you should not stress over your competitors. Focus on what you do and let individuals in general – customers, shoppers, customers, the crowd – select who they may want to assist. Consistency and regular administration can be the two elements that can represent the crucial moment in the business. To conquer the competitors, new businesses need to look into and break down their specialties. They should be remarkable and distinct in approach; and ought to have the choice to make, actualize, and track their service and advertising plan. They ought to be flexible and centered towards keeping their qualities unblemished.

Read more:  How Your Business Can Fail Without Proper Competitor Research 

Time Management

According to a Statista report, 90% of startups stop working, but you do not necessarily need to be part of that club. In the new startup business, there will never enough opportunities. There are a million and one options to be made and just 24 hours in a day. So start by getting rid of or limiting interruptions, anything that hinders keeping your business. Mobile app development services are only successful when the time is managed. Manage your time and vitality on the most efficient things. Ask yourself: what is substantial and what can be delayed till tomorrow? What is stopping your company’s development? Those are the proper responses you should handle today.

Likewise, when you’re trying to set needs, get an idea from the previous competitor and ask yourself: will this trigger the pontoon to speed up? In other words, will this choice or activity have noteworthy, measurable, favorable results that will assist you with striking your objectives?  New businesses should be skilled at making creative showcasing plans, putting advertisements, and telling people the value of their items or administrations. To lay it out clearly, an excellent showcasing technique has vision, important, service objectives. It ought to have the option to clarify the position and task of an organization’s products or administrations in the market.

Poor management

One thing which is absolutely unacceptable for startups is ineffective management. A management team that worked well in the initial stages might face difficulties as the startup scales, as they’re tested by anything from bad sales to market conditions. You need to have the right people to make the right decisions. So as you building your leadership team, you need to do two things. (Actually, you need to do lots of things, but for this specific point, let’s focus on two). First of all, you need to be sure that your team is working well together. To be efficient, you need to keep everybody on the same track. One way to ensure transparency in your management team’s decision-making process is to ensure that everyone knows how critical decisions get made. Second of all, you need to make sure that your team is working well, period. Be upfront about what is and isn’t getting results, and if you spot any underlying longer-term problems, address them as soon as possible before they become significant issues. It might lead to some uneasy discussions – maybe even some unpleasant decisions – however, having strong management is vital to guiding your startup in the right direction.

Lack of mentorship

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You may have a terrific product or concept but lack the necessary guidance, market experience, or knowledge to take it to the next level. That’s where a mentor can help, with the wisdom and confidence to assist you in clearing those underwater rocks that are holding your startup back. According to Statista, 33% of tech company creators who successful business owners mentor-led performers. Having somebody, you can lean on when significant choices have to be made, or even just when you require a sounding board who has already been there and done that, is very helpful. But not everybody will have access to mentors. If you do not, seek out wisdom from inspirational founders you admire from other sources, like books, short articles, or podcasts. And in the meantime, concentrate on building out your professional network, which can be just as important. And after that, when you make it to the top, pay it forward and share your hard-earned wisdom. Now, after we’ve learned a few startup top difficulties, we’d like to hear about your start-up journey. Ask yourself the following questions: Has your startup faced any challenging barriers? How did you handle them? Let us understand in the comments below.

Read more: How Your Startup Mentor Can Change Your Startup

Need a tech mentor for your startup?

Want to find a great startup mentor to help you with specific issues? We here in Jetruby will help get your startup or side project where it needs to be. We have developed a technological flow that most of our clients undergo during the past 10 years of constant collaboration and cooperation with various startups. The first one of which is called a Product Development Strategy session. It is an accessible business consulting service where our experts will produce a general plan covering the future product development and the action plan with high-level features. Already got interested? Leave your project details below, and we will contact you in under 24 hours!

Scale With Caution

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Growing or scaling your startup is a positive action, but just if the timing is right. Attempting to grow a business too soon can ruin it. One example of premature scaling is inducing many brand-new specialists before you have enough work for them to do. Spending excessive funds on marketing and advertising is another example of premature scaling. It is essential to wait until the time is right to promote growth in your organization. Nevertheless, the primary reason that many startups go under is that there simply isn’t an adequate need in the market for what they offer. Companies frequently go under because their offerings have actually been developed to fix a problem or fill a need for which the market is tiny or for which there are already a lot of great services out there. Everything comes back to the demand for a product and services that differ from those currently offered to consumers.

Indistinguishable Products

Offering good services or products isn’t enough to make a startup successful. There needs to be something special about it that sets it, and thus your business, apart from the rest of your competitors. When writing your strategy, do the following:

  • Ask yourself what makes your service or product different from those of the competition.
  • Acknowledge what the competition does better than your company.
  • Know that failing to differentiate your product or service from the others is the same as failing to create a brand.


This is an essential investment. And if it’s not spent in the right way, they can be challenging to handle. Few get the correct quantifiable profit (ROI) on that spend. Before you hire app developers to ensure a task, be sure that you understand marketing value. According to the research done by CBInsights, 45% of businesses fail for this simple reason: marketing. Advertising should be information-driven. Toward the day’s end, comprehend your company channel and tweak it. Whatever the scenario, situations allow re-appropriate to work with others no matter whether you can do it without anyone’s help. Some of the time, you might find that your market can’t develop answers for routine issues. Some are just cheerfully confronting the present matters. By assigning errands and re-appropriating, you can concentrate on the most important things to do. Continue teaching your objective market and never surrender. Continue refreshing your advancement up until your incentive in a company is boisterous and clear.

Read more: What’s Missing In Your Startup Marketing Plan?

Financial Management

You should always keep in mind that when earnings increases, the expenditures likewise increase. There is no doubt about it. One of the most significant challenges that startups face today associates with financial management. It is a fact that small startups rely heavily on monetary backups from the so-called investors. Sometimes, when there is a money increase, small companies, most notably startups, tend to find it challenging to handle their financial resources properly and bog down against the pressure. To address this type of scenario, start-ups need to play a safe and careful hand by keeping all the cards near their chests. Taking assistance from a reputed financial consultancy firm may assist in handling economic crises facing today’s startup companies.

Read more: Top Startup Financial Challenges To Avoid In 2021

Facing unrealistic expectations

Startup challenges intensify when they do not set realistic expectations following another business’s flourishing success. Before setting goals, it is essential to evaluate where you are right now and what resources are available. These ought to equate to setting realistic expectations that inspire the group to work towards. When it comes to developing a startup, sustainability is the name of the game, and that requires consistent effort. Having high-however controlled expectations, keeping a view of the marketplace factors, and the level of growth potential can help you prosper in a competitive business world.


As a startup founder, realizing this one insight is important for keeping a calm head: your rivals deal with the same problems as you do. Everybody, despite the market we remain in, is basically in the very same boat. How you react to these difficulties will change the “game” – as you become more successful, thus leaving your rivals by the wayside. It is very important to keep in mind that these difficulties are simply that– challenges, and people do overcome them.

Before you hire software developers, you should see all these guidelines. We hope that this article has provided you with all the insights into what you require in the businesses and gives you information about it. If you have any doubts relating to the following subject, then they can write to us. The experts would see and supply assistance for the same. 

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